Last updated: October 13, 2026. Effective the same day.
What changed: our legal entity and postal address, a complete list of what we collect, how we handle health information, every provider we use, how long we keep data, what deletion removes, and an opt-in cookie model. Health information now has its own Consumer Health Data Privacy Policy.
The Dad Center is operated by AMGINSIGHTS LLC, a California limited liability company doing business as The Dad Center ("we," "us," or "our"). We decide how and why your personal information is used, which makes us the data controller.
AMGINSIGHTS LLC
3249 Accelerator Avenue #1005, Fremont, CA 94538, USA
info@thedadcenter.com
This policy covers thedadcenter.com, our iOS and Android apps, and the emails and notifications we send (together, the "Service"). If you live in Washington, Nevada or another state with a consumer health data law, our Consumer Health Data Privacy Policy also applies.
We collect only what the Service needs. Rows marked health are consumer health data and are covered by section 3.
| Category | What it includes | Where it comes from |
|---|---|---|
| Account | Name, email address, how you sign in (email, Google or Apple), the profile photo from that provider if you chose one, your role (dad, mom or other), timezone, when you created and last used your account, and when you confirmed you are 18 or older and accepted the Terms of Service and this policy. | You, or Google or Apple when you sign in with them. |
| Family (health) | Due date, pregnancy stage and week, birth date, and your baby's name and birth details. | You or your partner. |
| Tracker logs (health) | Feeding, sleep, diapers, temperature, medication, milestones and notes about your baby. | You or your partner. |
| Mood check-ins (health) | Your mood on a 1 to 5 scale, situation tags, and any note you write. | You. |
| Dad profile (health) | Work situation, relationship status, concerns you select, and your support network. | You. |
| Progress | Tasks, checklists and budget items you add, complete or edit. | You or your partner. |
| Notifications | Device push tokens and your notification and email preferences. | Your device and your settings. |
| Usage | The screen or page you used, the event name, the time, and a few event details (for example which briefing week you opened or the mood level you logged). First-party only: we do not store your IP address or a browser fingerprint. These rows are deleted with your account and included in your data export. | Your use of the Service. |
| Feedback and support | Feedback messages with the page you were on and your browser type; contact-form name, email, subject and message. | You. |
| Newsletter | Your email address. | You, on our website. |
| Partner invite | The email address of the partner you invite. | You. |
| Campaign attribution | Campaign parameters from the link you arrived on (utm, gclid, fbclid), held in a session-only first-party cookie and saved to your profile when you sign up. | The link you clicked. |
| Billing | Stripe customer and subscription ids, RevenueCat ids, your plan and its status. We never see your card number. | Stripe, RevenueCat, Apple and Google. |
| Consent | The time you agreed to our collection of health information. | You, with a checkbox when you create or join a family during onboarding on the web and in app versions 1.1.2 and later, or, for accounts created before October 12, 2026 and for older app versions, the first time you open a current version of the app after that date. |
Your due date, pregnancy stage and week, your baby's birth date, tracker logs, mood check-ins and dad-profile answers are consumer health data. We treat them with extra care:
This information is not a medical record, and the tracker is for your own record-keeping, not medical monitoring. Our Consumer Health Data Privacy Policy has the full statement required by Washington, Nevada and similar laws.
You may enter your baby's name, due or birth date, and day-to-day logs (feeding, sleep, diapers, temperature, medication, milestones). You provide this as the child's parent or guardian. We use it only to run the tracker and personalize content for your family, we never use it for advertising, and it is deleted with your family's account.
We do not make decisions about you with legal or similarly significant effects by automated means.
One account creates a family and invites a partner. Everyone in the family sees the shared family data: due date and baby details, tasks, budget, checklists and tracker logs. Your partner also sees your name. Mood check-ins and dad-profile answers are private to the person who entered them.
Shared data stays with the family. If you leave or delete your account while your partner remains, the family and its shared data stay with them. Our Terms of Service explain family ownership.
We do not sell personal information, and we do not share it for cross-context behavioral advertising. We share it with providers that process it for us under contract, for the purposes below.
| Provider | Purpose | What it receives | Location |
|---|---|---|---|
| Supabase | Database, authentication and server functions | Your account, family, health, progress and usage data | AWS us-west-2, USA |
| Netlify | Web hosting and content delivery | Web requests, including standard server logs | USA |
| Stripe | Web payments. AMGINSIGHTS LLC is the merchant of record. Card statements currently show the descriptor AMG HOLDINGS, with DADCNTR appended on the Lifetime purchase | Email, user id, the name, billing address and tax ID you enter at checkout, and the payment details you enter on Stripe's page | USA |
| RevenueCat, Apple App Store, Google Play | In-app purchases and subscription status | User id, purchase receipts, device and app identifiers | USA |
| Resend | Transactional and lifecycle email | Email address, first name and the content of each email | USA |
| Expo, Apple and Google push services | Push notifications | Push token and the notification text | USA |
| Sentry | Error monitoring | User id, device and app version, and the screen or URL where an error happened. Our SDKs send no email, cookies or IP address; Sentry keeps events for 90 days | USA |
| Google Analytics | Web analytics on our public marketing pages, only after you accept analytics | Pages visited on the marketing site, device and browser type | USA |
| Google and Apple sign-in | Authentication, when you choose it | They send us your name, email and photo | USA |
We may use AI-assisted engineering tools, operated under confidentiality terms, to maintain the Service. Their access is limited to aggregate or de-identified data, and such tools are not trained on your data.
We may disclose information if required by law or court order, or to protect the rights and safety of our users and the public. If the business is sold or merged, personal information may pass to the new owner under this policy; we will tell you by email before that happens.
Your sign-in session, your cookie choice, and a session-only first-party cookie that holds campaign parameters (utm, gclid, fbclid) from the link you arrived on, so we can credit that campaign if you sign up. Local storage keeps your preferences. None of these are used for advertising.
Google Analytics 4, loaded through Google Tag Manager, runs only after you click "Accept analytics" in our cookie banner, and only on our public marketing pages. It never runs on signed-in app screens. We use Google Consent Mode with all advertising storage and personalization denied. If your browser sends the Global Privacy Control signal, we treat it as a decline. "Cookie settings" in the footer reopens the choice at any time.
We do not use advertising cookies or pixels. There is no Meta Pixel, no Pinterest tag and no ad-network retargeting on the Service.
We send account, billing and security emails as needed to run your account. Onboarding tips and re-engagement emails are on by default when you create an account. Turn them off with the email toggles in Settings → Notifications (lifecycle and re-engagement emails) or with the unsubscribe link in any such email. Weekly briefing and milestone emails have their own toggles there.
Push notifications need your device's permission and can be turned off in Settings → Notifications or in your device settings. We do not currently send a newsletter. If we start one, every email will include an unsubscribe link, and you can ask us to remove your address at any time.
| Information | Kept for |
|---|---|
| Account, family, health and progress data | Until you delete your account |
| Usage events and page analytics | 180 days |
| Notification history | 180 days |
| Notification delivery logs | 90 days |
| Payment webhook records | 365 days |
| Error reports at Sentry | 90 days (Sentry's retention) |
| Newsletter sign-up | Until you delete your account or ask us to remove it |
| Deletion record (a minimal record of the deletion: platform, sign-in method, role, stage, signup month, days active, tasks completed, the day of the deletion and whether it was requested on the web or in the app, with no name, email or ids) | Kept after deletion; it cannot be linked to you |
Delete your account from Settings → Profile → Delete Account on the web, from More → Settings in the app, or by emailing info@thedadcenter.com from the address on your account. Step-by-step instructions are on our account deletion page.
Deletion:
We delete your data from our own systems within 30 days. Copies held by our service providers are deleted or expire under their retention schedules: Stripe and RevenueCat subscriber records are deleted when you delete your account; error-monitoring events expire within 90 days; email delivery logs expire within 90 days; push tokens are deleted immediately. Stripe, Apple and Google keep transaction records as required by law.
To make a request you cannot complete in Settings, email info@thedadcenter.com from the address on your account. We answer within 45 days; if we need more time we may extend once by a further 45 days and will tell you why. There is no fee. If we decline a request, you can appeal by replying to our response within 30 days, and we will answer the appeal in writing with our reasons.
You can confirm whether we collect your consumer health data, ask for a list of the third parties we have shared it with, withdraw consent, and have it deleted, including from our processors. Details and the appeal process are in our Consumer Health Data Privacy Policy. You may also complain to your state Attorney General.
We do not sell or share personal information, and we honor the Global Privacy Control signal. You can ask what we collect, have it corrected or deleted, and limit the use of sensitive information (we already use it only to run the Service). We will not treat you differently for exercising these rights.
Controller: AMGINSIGHTS LLC, 3249 Accelerator Avenue #1005, Fremont, CA 94538, USA, info@thedadcenter.com.
Legal bases: performance of our contract with you for your account, briefings, tasks and billing; your explicit consent (Article 9(2)(a)) for health and pregnancy information; your consent for analytics cookies; and our legitimate interests in securing the Service, preventing fraud and understanding use through first-party analytics.
Your rights: access, rectification, erasure, restriction, portability and objection; withdrawing consent at any time, which does not affect earlier processing; and lodging a complaint with your supervisory authority (in the UK, the Information Commissioner's Office). We are based in the United States and have not appointed an EU or UK representative. Contact us directly.
We are located in the United States and our providers process data there. For users in the EU and UK, transfers to our processors rely on Standard Contractual Clauses or on the processor's certification under the EU-US Data Privacy Framework and its UK Extension.
We encrypt data in transit (TLS) and at rest, use row-level access controls so each family only sees its own data, limit keys to the least privilege they need, and review our security periodically. Encrypted database backups are kept by our hosting provider for a limited period (no more than 30 days) solely for disaster recovery and are not used for any other purpose. No system is perfectly secure, so we cannot promise absolute security.
If we learn of a security breach affecting your personal or health information, we will notify affected users and regulators without undue delay and as required by applicable law, including the FTC Health Breach Notification Rule and state breach-notification laws.
The Service is for adults aged 18 and over. Parents enter information about their own children, as described in section 4. We do not knowingly collect information from children. If a child has created an account, contact us and we will delete it.
We will post changes on this page and update the date at the top. For material changes that reduce your rights or expand how we use your information, we will notify you by email or in the app at least 30 days before they take effect. Changes that add protections, correct errors or are required by law may take effect when posted.